This is probably one of the best creative and appropriate marketing gimmicks I've seen in a while, though it's not as cute as hiring a white puppy. Indie studio Twisted Pixel Games (The Maw, 'Splosion Man), drafted the webcomic kings at Penny Arcade to produce some artwork for its upcoming Xbox Live Arcade sidescroller Comic Jumper: The Adventures of Captain Smiley.

It works because the beat'em-up's concept is that players travel through different comic books, each with their own visual styles (e.g. Manga, Fantasy, Silver Age). Penny Arcade continued the theme with a cover and single-page comic featuring Captain Smiley and presented in Rob Liefeld's early 90s style of strangely proportioned characters.

It's an obvious gag, but my favorite part of the comic is the superhero team's name: BloodGroup. As someone who read and owned too many copies of Bloodstrike, Youngblood, and Bloodwulf (though I never bought Bloodpool or Blood Legacy), I couldn't help but appreciate this nod to the money and time I wasted on this crap.

Penny Arcade is giving away a one-of-a-kind Xbox 360 featuring the comic and cover artwork. All you need to do to win it is send in a photo of yourself in your best Rob Liefeld pose. Just make sure to submit your entry by tonight!