As part of its "Big Mouth" campaign in Japan, McDonald's brought in J-Pop superstar Namie Amuro (often referred to as the "Queen of Japanese pop music") to promote its fast food offerings with a commercial in which she headbutts herself and faces off against a low-polygon model of herself in what looks like a knockoff of Sega's Virtua Fighter.

And if that doesn't convince you that a McDonald's burger is what you need in your life, perhaps the guy yelling out, "Quarterpoundaaaaaa!" at the end will. Advertising is a strange beast! You can watch videos from behind the scenes of the commercial's production, as well as an interview with Amuro at McDonald's Club Quarter Pounder page.

[Via GamezPlay]