SCEA recently applied for a trademark for P.S. Thanks (possibly PlayStation Thanks), a new program looking to reward Sony consumers. The trademark was filed on July 31st and describes P.S. Thanks as an "incentive rewards program geared toward quantifying, identifying, and motivating top consumer base with the goal of promotion and sale of video game hardware and software."

While Sony did not specify what rewards it plans to offer, Nintendo has a similar offering in Club Nintendo, which rewards users who register first-party hardware and software with points that can be later exchanged for gifts like calendars, plush toys/accessories, and even free games.

The platform holder could go another route, though, and give prizes to top players with a high number of Trophies, according to speculation from Siliconera. Either way, I'm all for free junk!