October 21, 2011 3:00 AM | Danny Cowan
After nearly four years of operation, parent-oriented video game content resource What They Play has suddenly closed, with all links to the site's domain now redirecting to IGN's front page.
The closure comes as a surprise to What They Play's staff, though the site has not been updated since February. Head of marketing Tom Byron was apparently offered no warning or explanation prior to the closure, noting in a Facebook update that "IGN has quietly taken it down and replaced it with...IGN."
What They Play was founded in 2007, and was acquired by IGN parent News Corporation in 2009. Prior to its closure, the site documented content in more than 16,000 games, and was recommended by major retailers including Wal-Mart and Best Buy.