Documentary Examines Link Between Army Recruitment, Video Games
October 18, 2011 3:00 PM | Eric Caoili
I watched through this "Character Trailer" for First Person Shooter after reading it's premise -- a documentary about U.S. Army recruitment centers using video games to sign up soldiers -- but the video games fade out of view after the first minute and a half.
It's compelling to watch anyway as it follows two young men "as they sign up and prepare for their call up date." They both have completely different histories and different reasons for joining, and there's a sense of sadness in them that keeps you absorbed.
Filmmaker Piers Sanderson says the film is intended to look at how "the United States Army has embraced technology at all stages of soldiering. The recruitment centers feature video game consoles, they interact with potential recruits on Facebook, and play [Americas Army] with future soldiers.
I'm unsure when we'll get to the full production, or if there's even a lot more footage that's been shot than we've already seen, but based on the little info I was able to find online, First Person Shooter was meant to wrap up development this year and received funding from Film Agency for Wales.
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For all the ways we see the Army using technology I think the real story is how much the US Army does not sell itself nearly as much as it could. So few young people actually play Americas Army, or the other direct tools, where as millions of young adults play Call of Duty or Battlefield. By such metrics the Army is "soft selling itself" by a huge degree while young gamers of both sexes are voluntarily playing military games.
Probably the best marketing tool any military force has is the television advertisement. There are probably statistics that show the most effective recruitment tool in teh last 30 years has been the meme-ish "The Few, The Proud The Marines!"
Linc | October 18, 2011 7:04 PM