September 11, 2011 1:00 PM | Eric Caoili
New York's Fashion Week is no stranger to non-traditional and avant garde looks, but designer label Mugler teamed up with EVE Online maker CCP Games to create an especially strange show for its "BOFFO pop-up shop" last week.
Mugler experimented with the idea of showing its wares with a digital representation on a virtual avatar, displayed with an interactive 3D rendering showing on a seven-foot-tall screen (attendees could manipulate the angle and speed on an iPad docked nearby).
The New York Times described the offbeat Mugler presentation: "The video is remarkably lifelike, although the model’s features were somewhat sharpened, and the clothes — at least in prototype versions — are incredibly detailed."
Where CCP comes in is the creation of the avatar Zombie Boy avatar, shown above with a skull and spider-strewn brain tattooed on his face and head, "wearing a leather jacket with crisscross belts ... designed expressly for the world of make-believe."
Mugler isn't actually selling the oufit yet -- creative director Nicola Formichetti explains, "Of course we can make that into a product, but I’m kind of excited for the idea that it doesn’t actually exist in the physical world. It’s not about a product or a T-shirt. It’s about a new idea."