February 21, 2011 6:00 AM | Eric Caoili
2 Player Productions (Reformat the Planet, Penny Arcade: The Series season 1) has just released Minecraft: The Story of Mojang, a documentary short about the breakout success of Minecraft and the Swedish developer behind the indie sandbox game.
The 21-minute video offers a rare look at the first days of a studio's formation -- 2PP began filming in Stockholm shortly after Markus "Notch" Persson set up Mojang Specifications late last year with the hundreds of thousands of dollars players paid to preorder Minecraft.
Though the documentary short is definitely worth a watch for Minecraft fans, 2PP consider this a proof-of-concept for an "extensive feature-length" film it wants to fund. The group explains:
"During the editing process of what was only supposed to be a twenty-minute short, it became clear that an important chapter of gaming history was still being written, and that a feature-length documentary about Mojang's first year would make a powerful statement about what it means to create, release, and play games in the twenty-first century."The production crew wants to raise $150,000 for the project in the next 32 days. That sounds like a crazy high goal, but 2PP is offering special edition copies of the planned film, a "Box Pig" piggy bank, a walking "Creeper" wind-up toy, and more to donators.
"Using the short as a proof-of-concept, 2 Player is turning to the revolutionary fundraising site Kickstarter.com to completely finance the film's production over the course of the next year," the group explains.
"By sourcing the budget from the game's immense fanbase, it empowers the consumer to vote for content they want with their wallets and fosters a more direct relationship between themselves and the final product."