['Game Mag Weaseling' is a weekly column by Kevin Gifford which documents the history of video game magazines, from their birth in the early '80s to the current day.]

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Game Informer, the game mag with the largest circulation in the US and probably the world (unless there's some MMO publication in China I'm not aware of), wasn't just born overnight. It was crafted expertly after a long, drawn-out process, which was deftly chronicled in this six-page photo comic printed in the November 2000 edition of GI -- the first one to use the current "wide" format, and an issue I've only now managed to get my hands on.

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In this rare peek into the process that goes on behind the scenes of a magazine redesign, we see EIC Andy McNamara and his gang (a lot of whom still work at GI a decade later) delving into the intricacies of good print design and how to attract the attention of potential customers via coverlines and eye-catching visuals. It's a fascinating glimpse, I think you'll agree.

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Sadly, Ferrets magazine ceased publication in 2008 (really), so I'm not sure what McNamara's staff relied upon as inspiration for the mag's most current design. Whatever it is, it's resulted in some of the nicest cover art in recent memory, more months than most. I'd like to think some other weasel species provided guidance this time. Maybe otters.

[Kevin Gifford used to breed ferrets, but now he's busy running Magweasel, a really cool weblog about games and Japan and "the industry" and things. In his spare time he does writing and translation for lots of publishers and game companies.]