Hudson Entertainment wants to do some good while marketing its shadow-based puzzle platformer Lost In Shadow, so the company is running a campaign on Facebook where every time someone 'Likes' the game's page on the social network, it will donate 10 cents to the Child's Play charity.

10 cents might not seem like a lot, but if enough people take a few seconds to give the page a thumbs up, they could potentially raise thousands. Hudson says it will also donate $1 to Child's Play for anyone who likes the page and changes their profile picture to a picture of a shadow (any shadow).

The publisher plans to count up all the 'Likes' and Shadow Profile Pictures at its Lost in Shadow Facebook page on September 7th. Lost in Shadow, which you can learn more about here, releases for Wii on January 4th, 2011.