As part of Nike's wider "Write The Future" campaign, the shoe company's division in Spain has set up digital pinball machines promoting its Elite Series of cleats/football boots in its Madrid and Barcelona locations, unveiling the interactive installations during the ongoing World Cup.

Spanish ad agency DoubleYou designed the digital pinball machines, and made it so that consumers can pick from a number of different tables (themed after each of the shoe types), which replace the cleats with flippers, and the metal balls with soccer balls.

None of the tables look particularly interesting, at least compared to many of the elaborate/visually rich mechanical tables out there, but it's still a neat, interactive way to promote a product. Hopefully we'll see more companies try their hands at branded pinball games!

[Via Arcade Heroes]