Taking a completely new direction from last year's branding for the event, organizers for Tokyo Game Show 2010 have unveiled a new slogan and "main visual" to promote the September show. This striking image replaces the generic silhouettes that served as the centerpiece visual for TGS 2009.

The bottom text reads, "Gaming heads to a new chapter." Ippei Gyoubu, a Japanese illustrator who's previously worked with clients like Sega, Konami, Nike, and many others, created the art. His piece is meant to show a six-armed gaming idol arriving at a futuristic city.

TGS organizer CESA explains that the expo is like an idol, drawing the attention and admiration of gamers, according to a report from Andriasang. You can see the full image and the previous TGS 2009 artwork after the break.