Nike has announced The Grid, a new kind of game for runners that kicks off next Friday (April 23rd) with a concept looking to turn London's streets into a gaming board. In this game, players will run across the city's streets to different areas in order to score points and pick up badges (check them out after the break!). The premise:

"The Grid will divide London into 40 postcodes - 10 North, 10 South, 10 East and 10 West - with several Grid phone boxes in each, which act as game markers. Players need to register at nikegrid.com, to receive their unique code. This personal code allows them to activate and log their run (entering their code at the start / finish phone box).

Starting at one phone box, players must find the fastest route to another phone box, all within one game postcode. So you can win by speeding the fastest; flaunting the most stamina or knowing your neighbourhood well enough to sneak the insider routes; with .player's progress tracked online. After 24 hours, winners from each postcode will be crowned and the streets will be claimed!"

For those wondering if you can cheat the 24-hour game by just driving to the phone boxes instead of running or by calling up a friend in another neighborhood to help you, but organizers say they have a system in place to monitor runners so it knows whether people are following the rules.