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Friday, January 8, 2010

Plug In: Student-Designed Campaign For Informing Parents On Video Games

For her senior thesis at Middle Tennessee State, graphic designer Cristina Gomez created Plug In, a beautifully executed campaign mock-up seeking to help parents better understand video games and make informed decisions on what releases are appropriate for their family.

"The goal of Plug In is to promote a responsible attitude towards games. Despite the fact that they have been around for decades, video games are still viewed as something unfamiliar, strange, or even corrupt. But lately, games have found themselves in more households than ever and are being played by people of all ages.

With the way things are, people need to be aware of the place that video games are taking in our society and be more educated about the choices they make when purchasing them."

Gomez created a multimedia package for the campaign that includes two posters, stickers, a Flash-based website, family game packs, business cards, and ESRB/parental controls pocket references. Plug In also features a book that gives an overview of different consoles, common gaming terms, ESRB/parental controls, and more.

I've included photos of Plug In's different components provided to us by Gomez after the break. Though the entire package is impressive, at the very least, you should check out the "What are you actually worried about?" poster, which features dozens of icons pulled from popular video games, all of which she illustrated herself.

Plug In Family Game Packs:

Plug In Posters and Close-up:

Plug In Book and Excerpts:

Plug In Flash Website:

Comments

I love it! Beautifully designed with a very noble aim. One question, though: how do the "game packs" work? Are they simply repackaged bundles?

Where's E10+?

Sure, it's a nearly undistinguishable and pretty meaningless rating compared to E, but ignoring it is inaccurate.

PC gaming is mysteriously absent as a gaming platform.

Not that any PC gamer would be surprised by that.

"PC gaming is mysteriously absent as a gaming platform."

Yes, it does really seem like the entire gaming industry does its very best to marginalize PC-gaming - pretending that it doesn't exist or is hopelessly outdated, releasing for consoles first and making the PC ports really crappy, etcetera.

I do of course understand them; it's much easier to develop a game for consoles than to the vast landscape of different computer architectures, but it still makes me sad. I've always been a computer gamer, playing on different home computer systems for more than 20 years and it feels weird that people are suddenly always only talking about consoles.

That poster is amazing! Every time I look at it I see another symbol I recognize... I wish there was a way to buy it or something. :(

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