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Thursday, November 19, 2009

UK Gov't, Area/Code Launch Street Safety MMO

The UK government's Department for Transport launched Code of Everand, a free fantasy-themed MMO designed to teach kids about good road safety behaviors and reduce "child pedestrian casualties". The game targets children making the transition from Primary to Secondary school (fourth to sixth grade).

NYC-based "cross-media" developer Area/Code, which previously released social games like Parking Wars and Spore Islands, worked with the DfT on Code of Everand for more than two years. The project went through several incarnations and was almost cancelled twice, according to a report from Edge Online.

In the MMO, players take on the role of adventurers with magical powers: "As a Pathfinder in Code Of Everand, you use your powers to safely cross the Spirit Channels, restoring peace where there is conflict, leveling up, making friends, and undertaking quests to uncover the secret of the mysterious Code Of Everand."

Before players cross the Spirit Channels, they have to fight monsters in the stream (who are oblivious to the character) by casting spells and laying traps to dismiss them temporarily. Players can travel with others, chat (using predefined phrases), and send animal familiars into battles with other pets. Area/Code and the DfT plan to eventually add guild support and multiplayer quests.

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