Appearing for a brief PSA before retiring to his cave where he'll hibernate for the winter, Smokey Bear lent his likeness to iPhone game publisher People Operating Technology for Wildfire Fighter, hoping to raise awareness about forest fires.

In Wildfire Fighter, players use the iPhone/iPod Touch's touchscreen to direct helitankers and airtankers to put out raging fires scattered across an area near a small town. While refilling water at a nearby lake and flying over wildfires, players need to avoid harsh winds and airborne collisions.

The game includes a donated media placement from Smokey Bear -- which People Operating Technology says is a first for the platform -- reminding players, "Only you can prevent wildfires." Wildfire Fighter also offers a link to the Smokey Bear mobile site for players who want to learn more about fire safety.