July 24, 2009 6:00 AM | Eric Caoili
Mixed martial arts clothing company Tapout and mixed martial arts video game Tekken are teaming up for a co-branding partnership that will see five pieces of Tapout apparel included as customization options in Tekken 6 (releasing to Xbox 360, PSP, and PS3 this Fall).
In addition to enabling players to outfit Ling Xiaoyu with a shirt advertising a huge, pink Tapout logo, the agreement will also bring five real-life Tekken 6-branded Tapout shirts to Tapout's network of specialty retailers and its site this September.
"Tekken 6 and Tapout fans share a deep-rooted passion for the mixed-martial-arts lifestyle," says Makoto Iwai, EVP and COO of Tekken series publisher Namco Bandai Games America Inc. "This partnership will bring TapouT’s signature style into the world of Tekken, giving new experiences to video game enthusiasts and MMA fans alike."
More photos of the in-game shirts below and in Namco Bandai's Tapout Flickr set: