« Rock Band Turns It Up To 11 | Main | Shooting Game Historica 3 SP, EX Gashapon Toys »

Friday, July 31, 2009

Blueprints For House Of The Dead: Overkill's Packaging, Ads

As part of a case study for its promotional materials behind the title, Birmingham-based advertising/branding agency Fluid has posted dozens of preliminary designs from its work on Headstrong Games's Wii rail shooter House Of The Dead: Overkill.

In Fluid's Flickr set, you'll find art for packaging prototypes (each with a "grindhouse" feel and a corny line), logos, shirts, and the game's site. You can also look through sample two-page print ads, and drafts of the Collector’s Edition graphic novel, "Prelude To An Overkill".

Covers, logos, and shirts below!:

Comments

Hi Guys,
Thanks for the coverage and links! Just to let you know we're the Birmingham based Fluid!
Cheers :)

Post a comment



If you enjoy reading GameSetWatch.com, you might also want to check out these CMP Game Group sites:

Gamasutra (the 'art and business of games'.)

Game Career Guide (for student game developers.)

Indie Games (for independent game players/developers.)

Finger Gaming (news, reviews, and analysis on iPhone and iPod Touch games.)

GamerBytes (for the latest console digital download news.)

Worlds In Motion (discussing the business of online worlds.)


GameSetWatch [Twitter / RSS feed] is an alt.video game weblog from the people who run:



Copyright © 2009 Think Services