July 31, 2009 12:00 PM | Eric Caoili
As part of a case study for its promotional materials behind the title, Birmingham-based advertising/branding agency Fluid has posted dozens of preliminary designs from its work on Headstrong Games's Wii rail shooter House Of The Dead: Overkill.
In Fluid's Flickr set, you'll find art for packaging prototypes (each with a "grindhouse" feel and a corny line), logos, shirts, and the game's site. You can also look through sample two-page print ads, and drafts of the Collector’s Edition graphic novel, "Prelude To An Overkill".
Covers, logos, and shirts below!: