King of Kong hero Steve Wiebe is making his attempt to beat Billy Mitchell's Donkey Kong high score of 1,050,200 at E3 right now, and you can watch video of his attempt streaming live from G4TV.

In an unusual promotion, Stride Gum is offering Wiebe $10,001 in quarters, should he break Mitchell's record. Twin Galaxies scorekeeper Walter Day will also be at the event, where he'll be, um, keeping score.

Wiebe's last attempt to place himself at the top of Donkey Kong's high scorers list was at last October's E for All Expo, where he was only able to reach 1,000,200 points -- still an impressive achievement, considering it was only the third time a public play exceeded the one million points mark.