Square Enix has once again recruited super-popular male idol J-Pop group SMAP ("Sports Music Assemble People") for its Dragon Quest promotions, this time for Dragon Quest IX, releasing in Japan for DS on July 11th. The boy band's youngest member Shingo Katori (32! They've been around for a while!) appears in the press event above, looking very goofy biting on the game's box.

Towards the end of the clip, you'll see the actual television commercial, which features a fisherman using the game as bait to catch some SMAP members. As with SMAP's previous Dragon Quest commercials, this one is very silly. You can the group's ads for Dragon Quest VII and VIII below: