Upscale UK department store chain Harvey Nichols (or at least its ad agency, DDB London) drew inspiration from a surprising source to promote its current sale -- fighting games like Street Fighter and Mortal Kombat.

The ads show virtual characters dressed in designer clothes (Alexander McQueen suits, Rodarte dresses) while exchanging special moves that should be familiar to fighter fans. In the above image, two posh women battle in heels next to the shoe section, trading fireballs and what looks like M. Bison's Double Knee Press.

You can see two more of the Harvey Nicks ads past the break. The Inspiration Room also has higher resolution versions of the same images.