Just as the Game Developer Choice Awards gifted this undeserving world with its puckish skits from the Mega64 group, MCV entertained attendees of its own award show three weeks ago with this music video re-enactment of Five's "Keep on Movin'" (which never really made a splash in the States), bringing together the big guns from UK's game industry.

One's natural first reaction is to cringe in embarrassment when Nintendo UK's general manager David Yarnton begins crooning his verse, but if you open your heart to the idea, perhaps, like me, you'll realize how great it is to see everyone having fun together, unafraid to laugh at themselves. You'll even see a brief tiff between Electronic Arts' Rock Band group and Activision's Guitar Hero party.

Some other notable faces that you might recognize in the goofy production: Ubisoft UK managing director Rob Cooper reading an issue of MCV with the headline "MP Blames Games For Fat Arse", Codemasters UK general manager Jeremy Wigmore shaking his GRID helmet in either frustration or victory, and ELSPA director general Michael Rawlinson leading the boy band execs in a coordinated dance.