Now, here's an interesting one. Of course, you're expecting Austin-based indie publisher Gamecock to do something 'controversial' - it's E3 time, after all, and they're renowned for extravagantly declaiming E3's death and otherwise making a 'lovable' nuisance of themselves.

Well, this time round, partly hosted on the 'Hail To The Chimp'-promotional website at CockTheVote.us, Gamecock's Mike Wilson has announced that he's running for President of the Entertainment Software Association, the folks who put on E3. Of course, he can't actually do this, because it's not an elected position, but that won't stop him from generally goofing off in some promotional campaign videos.

There are also various other videos popping up on blog sites as E3 week continues - most recently, Destructoid revealing Wilson's running mate - his offspring, apparently, after Gamecock co-founder Harry Miller stumps up support for Mike Gallagher.

So, firstly, it seems that Destructoid commenters aren't really feeling the manufactured drama - sample comment: "Can't stand Gamecock. They need to put out a good game that warrants their cockyness and until then shut up about how they're gong to change the industry. It's easy to talk, but to deliver is a whole different story."

But I have a bigger issue with the original video, around for a few weeks, still hosted on the Cock The Vote homepage, and which seems to feature Wilson faux-peeing on a gravestone (?) throughout the vid. But it's not that - it's that the Gamecock folks list a bunch of URLs at the end of the video that they've registered as part of the campaign - and they're domain squatting on notable industry figures' personal web domains!

Some examples - RobertKotick.com, ToddHollenshead.com, DougLowenstein.com (c'mon, Gamecock-ers, he's not even in the game biz any more!), JohnRiccitiello.com, StraussZelnick.com, SeamusBlackley.com, and TripHawkins.com.

I think this was meant to be part of the gag related to political ads having URLs of supporters at the end - the voiceover says 'Paid for by the Committee To Restore Fun To The Games Industry', or similar. But all of those domains redirect to the Gamecock homepage, and a number of this folks are partly or wholly unrelated to any recent ESA kerfuffle - and probably don't appreciate having their personal domain snaffled by a 'hilarious' indie.

Anyhow, some of you may potentially find this funnier than I - it's actually not a bad concept, even if one might argue that it's more publicity reflected onto Gamecock itself as a 'rebel' publishing unit, and away from its games. But seems like this random attention grabbing (seriously, what has Seamus Blackley got to do with the ESA?) is in danger of backfiring in a similar way to the Spike TV incident.