- Yeek, Friday evening deserves some extremely, more averagely than normal random links, and indeed, this is what ye shall receive, GameSetWatch readers. I bring you... hellfire:

- Those cunning chaps at XBLArcade.com have spotted that Reflexive's next XBLA title will be Axiom: Overdrive, thanks to some 'internet Matlocking': "Yet another discovery I made while browsing the IGF entries was the identity of Reflexive Entertainment's next XBLA game. Reflexive was responsible for the game Ricochet Lost Worlds on the original Xbox version of XBLA and also for Wik: Fable of Souls (a personal favorite)." There's a screenshot up, too (pictured above), and it looks agreeably bonkers.

- Am presuming that you have all checked out the Brutal Legend trailer by now. If you have not, do so now. A word of wisdom from creator Tim Schafer on the Double Fine announce page: "Growing up in a small town, looking at the same old things every day--the kids you know in school, the teachers, the streets, your room—you start to wonder, “Is this really all there is?” And Heavy Metal, just like fantasy, science fiction, and video games, says, “No. There are worlds out there that you can’t even imagine.”"

- A little more synchronicity here - Kyle Orland's 'Media Coverage' column discusses the ethics of freebies in game journalism: "Also, I know game T-shirts are a staple here, but please, please, PLEASE don't wear them to official reporting events." And Matt at Curmudgeon Gamer weighs in too: "Research in human behavior has shown that even small gifts and ones without restrictions can influence actions without being tied to explicit demands." So journalists, please move to your airtight containers, starting... now!

- Over at Canada.com, they have an intelligent news story about the rise of indie games, referencing the IGF and IndieGames.com (ok, that's why I noticed), but also contributing bare truth such as: "Without nail-biting over marketability and bottom lines, [the indie scene is] an environment where real art can be made. Of course, it's also an environment where real crap can be - and usually is - made; such is the nature of all human creative activity." Yay crap!

- Lovably eccentric game site editor awards continue to flow in James Mielke's direction (for weblog posts like this, if nothing else), and now I see that he's been working with Sega to set up a special 1UP.com Platinum Cup on Phantasy Star Universe, which has a special page on the official PSU website and everything. Though I have a soft spot for the Rappy (especially poached with a side salad), this is perhaps going too far. Oh wait, here's the best bit: "'Talk to hal in the club on the third floor of the GUARDIANS Colony to go to the Items Trading Post, and see Shane Bettenhausen from 1Up.com! There you can exchange Rappy feathers for various items." Does this mean Shane has to go on sabbatical to do all that manual item exchange labor?

- Finally, I know that the Big Daddies from BioShock are the signature gaming 'villain' of the moment, at least from an art direction standpoint, but we at GSW think we've found an even scarier post-apocalyptic antagonist - and one that's ripe for a game of its own. Look at the evil stare! He's clearly steeling himself to cause havoc on a global scale! (On second thoughts, he's probably already penciled in for the next Disaster Report sequel anyhow.)