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COLUMN: 'Game Mag Weaseling': Future US: Now They're Playing with Power

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The November Nintendo Power arrived in my mailbox the other day, and as managing editor Scott Pelland writes in his opening letter, it's officially the last one that Nintendo of America is producing. As was widely reported elsewhere, after 20 years and 221 issues (only one of which Pelland himself isn't on the masthead for -- the very first one, July/August 1988), production of NP will be handled by Future, which has already been producing Nintendo: The Official Magazine in the UK for nearly two years now.

I think Scott's editorial letter is worth reading even if you don't read NP regularly, so I'll reproduce it here:

"For nearly 20 years I have had what many people would consider to be the best job in the world. (No argument there.) And the same thing could be said of my talented colleagues -- the writers, designers, editors, and incredible support staff that have weated the details every month to bring you the world's first and best official video game magazine. Nintendo has been our home, and our parent, too, supporting and guiding us as we have tried to tap into our passion for both the games and the print medium to inform and entertain our loyal readers.

But there comes a time when we all leave home and strive for even greater achievements, and that time is now for Nintendo Power. This issue is the final edition to be published by Nintendo of America. Beginning with Volume 222, Future US (one of the most accomplished magazine publishers on Earth) becomes Nintendo Power's official publisher. Huge news, I know, but not discouraging.

In fact, although some masthead names will change, I am convinced that Future's new team is not only dedicated to carrying on with the traditions and quality you expect, but will deliver exciting new content and benefits, such as an annual holiday bonus issue. Subscribers will continue to receive NP monthly in the mail, and newsstand patrons will find NP in more locations than ever before. So please join me as I say welcome to the future, and to Future US."

So not a heck of a lot of information on what Future will do with the mag, other than the fact it'll be 13 issues a year just like every Future title. This issue of NP has a full preview of games covered in next month's edition, so I'm assuming we'll see the December issue right on schedule, though I don't know what the editorial lineup looks like yet.

Perhaps not all that much will change with the new publisher, but I still think it's a good occasion to look back on what Nintendo Power accomplished. At its peak, NP was the premier outlet through which gamers got their info and strategies. For a time from its inception to around 1995, having a game make the cover of NP was a major advertising coup for whatever third-party publisher managed the feat, because full coverage in the mag had a direct effect on sales of the sort that good reviews in Famitsu are purported to have over in Japan.

Its total circulation was in the millions until the N64 era proved harsh for Nintendo (and the Internet made traditional tips-n-strategy mags obsolete), and few game mags ever did more to define the tastes of a generation of console owners. Even now, the mag remains pretty unique in the marketplace, with a very singular approach to coverage, interviews and game-preview coverage you don't see anywhere else, and a general feeling of "fullness" (sorry to be vague here) even though it's the same number of pages as any other game mag these days.

Not bad, really, for what's supposed to be a glorified company newsletter. I hope that Future is able to keep the tradition of excellence going.

[Kevin Gifford breeds ferrets and runs Magweasel, a site for collectors and fans of old video-game and computer magazines. He's also an editor at Newtype USA magazine.]

Comments

RIP Nintendo Power. You will be missed.

Now how the hell am I going to subscribe, get a free power guide AND an Animal World t-shirt all in one move?

Now I don't feel so bad that I recently declined to renew my subscription.

Have been a big fan of NP since getting a new subscription 3 years ago. I agree with the sense of 'fullness.' The Internet is great for quick scoops, but for deeper information NP always has delivered. I hope Future will keep up the quality and not drop into the juvenile drivel that infests most of the other game magazines.

not to be a dick, but they couldn't possibly have hired the majority of the future NP staff by the time he wrote that.

and again, not to be cynical, but assuming that a good magazine staff is going to be hired is very much on the naive side, if you ask me. there's not a huge amount of talent floating around out there.

well, i'll say this...
they already screwed a ton of stuff up in the mag,
including getting Super Smash's date way off-by two months- and printing a 7 page story on it talking about how awesome it's going to be...
they're a bunch of morons.

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