- So, we've now published three of the videos from this year's Independent Games Summit - the event that took place for the first time at Game Developers Conference 2007 last march as part of the Independent Games Festival.

(For the record, the other three videos we've run so far, for those who want to check them out, are Matt Wegner on physics, alongside the Gastronaut-ies (!) on 'Small Arms' for XBLA and the Telltale folks on Sam & Max/episodic gaming.

So we're putting video of the 2007 Independent Games Summit online "for free, in the spirit of sharing, and to help the indie community understand and better itself", and the fourth IGS 2007 lecture to go up is Eric Zimmerman of 'Diner Dash' creator Gamelab talking about 'The Casual Cash Cow'.

Now, Eric has a couple of microphone echo issues to start with, which get resolved in the first few minutes of the video, but you'll find a fun lecture about what Gamelab do and how they do it - here's a direct Google Video link for the lecture, plus a downloadable .MP4 version and an embedded version:

Though I think this lecture ended up wavering a little away from the casual market and more towards Gamelab's company philosophy on making alternative and interesting games that span both indie and casual markets (often with pretty original game designs for casual titles!), I really enjoyed Eric's ever-enthusiastic approach and clear thinking on the subject.

Here's the original session description: "The Gamelab co-founder (Diner Dash) talks about how the indie aesthetic/mentality interacts with the casual market (and vice versa), in the best talk on casual games outside of the Casual Games Summit, talking about some of the things that helped Gamelab stay focused and alive in the casual and indie games market, such as keeping a sharp company vision, being aggressive on deal negotiation, and being an 'honest hustler'."