Washington Post Explores Video Game Junkets
This is actually from last week (hey, holidays!), but it's well worth checking out - a Washington Post article called 'An Inside Play To Sway Video Gamers', which looks again at the issues of who pays their way to video game editor days, and so on.
Some key passages: "In his career as a game reviewer, [PC Jeux reviewer] Ghislain Masson has been to Russia twice, and once to Chernobyl for a promotion of a computer game set in that area's nuclear meltdown zone. His other junkets include trips to India paid for by Microsoft and a five-day extravaganza in Las Vegas funded by Midway." The recent Bethesda press day for Fallout 3 was also referenced, with writer Mike Musgrove noting: "Although a few attendees paid their own way, most did not." So... what does this mean?
I've been pretty defensive about this in the past, and I think I still am - the actuality of people's writing is not affected by this, but perhaps the fact that journos actually turn up means that the content is featured a little more prominently? There was at least one example of this after the Fallout 3 preview, I felt. Yet I didn't feel any of the coverage itself was biased - just the fact that it occurred. Is that crossing the line?
But a favorite recent GSW-posted comment on the freebies issue that I wholeheartedly agree with came from Jim Rossignol, who comments: "I don't know about press trips, but I'd argue that most games journalists don't get enough free games. As Gillen routinely points out (being both a music and games journalist) if you're a music reviewer every label worth its turntable is going to be sending you their promo materials. Ludicrously, it's often a struggle to get anything at all out of games PRs. I recently worked full time on PC Gamer UK and tried to get hold of a bunch of games from different publishers for a wide-ranging test feature, and less than half of the PRs I contacted bothered to send out the games they represented. I routinely buy games because it's less hassle then trying to get PRs to send them to me."









Comments
"I routinely buy games because it's less hassle then trying to get PRs to send them to me."
Ch-ching!
Posted by: Shih Tzu | July 10, 2007 4:18 PM
I have to agree with Mr. Rossignol. Print media doesn't seem to have this problem, but it's not like 'net media is any less significant these days, especially when it comes to reviews-- if you wanna know whether a game is good, do you go to the newsstand or just hop on the computer for a sec?
Not that I'm an especially prolific reviewer, but I would definitely do a lot more if it weren't such a hassle.
Posted by: Leigh | July 11, 2007 7:14 AM
Also it's worth nothing that the classic junket is pretty much dead. Marketing department's manage the odd event here and there, but they're feeble compared to the ostentatious events of a decade ago. You're far more like to be flown to an office somewhere in Boring, Texas, to play a game for a few hours before traveling home again.
Posted by: Rossignol | July 11, 2007 9:44 AM
If we're going to have this argument, can we justify accepting free games as well? It seems to me the only differences between free games and free airfare are the price and how commonplace the former practice is.
Frankly, I'm a little surprised how vehemently people defend the free junkets. Yes, some journalists can proclaim they are not tainted, and they are probably right, but as some commenters at Kotaku testified, not all writers or Web sites are immune.
And as much as I'd like to agree people can sniff out the bullshit in those cases, I honestly don't buy it. Not everyone is media saavy and knows what goes on behind a story and is able to read between the lines of an overtly positive preview. Is the precedent of accepting these junkets worth deceiving even a handful of people?
(yes i reposted this from Kotaku, but I was late to the party there too, so no one responded.)
Posted by: Jared | July 11, 2007 7:08 PM
While I understand the argument for easier access to free games for reviewers, I worry that free games distort reviewer values in comparison to pay-to-play gamer values.
There seems to be evidence of such behavior in gaming, from the changing attitudes of the guys at Penny Arcade to the extremes of ROM kiddies. Gamers, given increasing access to free games, seem to value said games less and can become hair-trigger on judgement. (And videogame reviewing already has enough complaints of reviewers not giving games enough time, or even being deceptive about how little time they've given a title.)
Posted by: Baines | July 12, 2007 5:13 PM
Note to the above: I'm not saying the Penny Arcade guys turned into ROM kiddies. I meant the Penny Arcade guys as a kind of casual gamer that gradually reaped increasing benefits of influence in the gaming market, to the extremes of ROM horders.
Posted by: Baines | July 12, 2007 5:20 PM
"I've been pretty defensive about this in the past, and I think I still am."
Then you need to bloody stop. As a game journalist, you have no business accepting anything free from the people you cover. It's as much the appearance of conflict as the conflict itself. If the gaming press wants to be taken seriously, then it needs to start towing the ethics line and stop being a bunch of industry farm animals.
Posted by: soul4sale | July 13, 2007 8:25 PM
Hey, soul4sale, didn't say I did it myself - in fact, I don't, and my staff doesn't.
I think what I was saying was that I don't feel that game journalists are a massively biased bunch. But things like this - sure - could imply impropriety.
Industry farm animals, though? I don't think so.
Posted by: simonc | July 13, 2007 10:58 PM