Over at The-Inbetween, there's a somewhat aggrieved post explaining that Codemasters has been promoting upcoming racing game DiRT using Flickr, and in a pretty obnoxious way, too.

In fact, the blogger was already a fan of the franchise: "The Colin McRae series of rally racing games are probably my favourite non-arcade racers... The next-gen incarnation of the series is something that I’ve been looking for, in spite of the series’ name change to the bland four-letter word title “DiRT.”"

But then: "This morning I receive a message in my Flickr inbox: “You are Dirty1CMD’s newest contact!” Nice! I go and check out his photo stream and what do I see? Nothing but screen shots of DiRT. I check the profile: "This site has been set up to showcase images from the new Colin McRae Dirt game. All the game images are from XBOX360 so far. PS3 shots will be added as soon as they are approved. I’ve not added anybody as a contact who wasn’t into Rally, cars or Videogames. Sorry if anybody feels like they’ve been spammed. I’ve tried to be subtle.""

So, the conclusion from The-Inbetween: "Hey, I’m all for using Flickr to show your screenshots and to build a small community around your site, just don’t be spamming me about it — and yes, a mere “contact add” is spam when it’s coming, unsolicited, straight from Codemasters’ ad wizards." Indeed!