- Last weekend, the New York Times published an excellent article by Clive Thompson called 'Sex, Drugs and Updating Your Blog', which deals with how the web is allowing musicians to connect with fans and make a living via altogether different promotional means than simply booking a gig, posting some flyers, and turning up to it.

Thompson explains how "...fame can come instead through viral word-of-mouth, when a friend forwards a Web-site address, swaps an MP3, e-mails a link to a fan blog or posts a cellphone concert video on YouTube. So musicians dive into the fray — posting confessional notes on their blogs, reading their fans’ comments and carefully replying."

So my question is - why don't more indie game creators make sure that they have blogs that talk about themselves, how they make games, day-to-day musings, and hints about what they're working on? If your audience connects with you and gets to know you, then they will be even more loyal and happy to interact with you. Since you can simply subscribe to an RSS feed to keep tabs on creators nowadays, I think all indie game makers should do this.

A couple of random examples - Cave Story creator Pixel has (or had) a development diary which was pretty simple, but even got translated into English because his fans are so rabid. On the other hand, Armadillo Run creator Peter Stock has a fascinating story behind his title, but his homepage doesn't even give a hint that a single person created the entire game, let alone the quite probably interesting trials and tribulations behind it.

Of course, it's your own choice - and anyone is welcome to be private, there's no mandate to be self-exposing. But don't underestimate the advantages of letting your potential audience know about you, and not just in the form of a playable demo - rather, in the form of humanizing info, pictures, and remarks. More people just might buy your game because of it!