- Over at Eurogamer, Alec Meer has been taking a close look at Ageia's PhysX cards, on the occasion of the release of CellFactor: Revolution, which is "...a game originally intended to be a full-blooded celebration of PhysX."

He makes some good points about the hardware physics card solution (though there's also a software SDK underlying it all with the same name, just to warn again confusion), particularly focusing here: "To become a success, PhysX needs games based upon rather than merely aided by its abilities, but, as the smallness and brokenness of Cellfactor demonstrates, such a game won't get made because not enough people have PhysX cards. Catch-22."

In the end, Meer suggests that, unless Unreal Tournament 3 is spectacularly better with PhysX, it's pretty much over for Ageia, and concludes: "If PhysX dies, it won't be because the hardware has failed; it hasn't. It'll be because it was a small fish in a small pond already filled with sharks. It's Beagle Two up against NASA, and while you have to admire its pluckiness, its homemade, tinfoil and sellotape approach was never going to be able to compete with infinitely rich giants that could turn its ideas into just one tiny mass-produced component amongst thousands."

I'd only add that over $65 million in funding doesn't make the firm a spectacularly small fish - but it's definitely rough for a company to compete with a $300 hardware card that doesn't have any physical outputs on the back of it, and works with just a handful of major games. Probably a sign of the company's performance so far is that I have a couple of the cards that I was considering giving away in a GSW competition - but I decided that people wouldn't be interested enough. Doh. Integrated physics cards in GPUs for the longer-term future, though? V. possible.