Those crazies at new indie hotness publisher GameCock just mailed around that their new GameCockLove.com website is live - and actually, we interviewed them on Gamasutra yesterday about their E-I-E-I-O barnyard-ish alt.E3 event.

But what caught my eye was the beautifully insane 'About' essay on the new GameCock website, thanks to head honcho and G.O.D. co-creator Mike Wilson. It's wonderfully semi-fictional, and it's about - well - the hunt for funding, I guess? "Harry “El Gringo” Miller and I had knocked on every money door we could find from Wall Street to Hollywood to Silicon Valley to a gay massage parlor run by the Korean Mafia. After a great massage, we hit the stones again and these guys crawled out, bank rolls in hand and fire in their eyes."

There's also some leftover vitriol from G.O.D's sale to Take-Two: "Where's Max Payne now? Now that this industry is tied to the proverbial tracks. Dead. Dead like Serious Sam and Mafia and even Railroad Tycoon. Like every franchise brought in by a great Indie team and then bought, coddled, and quietly smothered to death by a bloated public company. We had all become the hollowed out pawns of the rotten, crooked puppeteers supplying the grease to the wheels that make this crummy gaming business turn."

But basically, the gist is that they lost - and then won - the investment to start up GameCock in a crazed illegal razorblade-toting cockfight: "In marched the birds, and on came the betting. Feathers flying, I was dizzy watching Harry place his bets and keep raising the stakes for the first fight- which was over in about 10 seconds by my count. They were using razors strapped to the birds’ feet." This is spectacularly not true, but it's tremendously readable, and I think that's meant to be the point. Bravo, Gamecock-eteers!