Here's one of the wackier charity endorsements in casual gaming of late, as an EA press release reveals that Pogo.com "...has teamed up with talk show host and philanthropist Rosie O’Donnell to launch their newest charitable program ‘Pogo Cares Benefiting Rosie’s For All Kids Foundation’."

Like, how? "Players are invited to participate in several online events at Pogo.com. The first event in the Pogo Cares program is the “Play & Chat with Rosie Sweepstakes” where anyone who plays “Tumble Bees” between May 17th and May 23rd will automatically be entered into a random drawing for a chance to win an opportunity to play and chat live with Rosie O’Donnell during the month of June."

But the most notable bit is that Rosie is talking up games, commenting: “I played a lot of videogames as a kid and now I am an avid Club Pogo member and have been for quite awhile. I play Word Whomp, Tumble Bees, Poppit! Squelchies, Qwerty, and World Class Solitaire – I like to mix it up. I’m online almost every night! It is a great way to relax and stay in touch with people out of state. There is a grandmother in Kansas that I play with … she has no idea who I am. We talk for hours about her grandkids and her latest projects. I love it!” High-profile game advocates are good for the biz, whoever they are.