- What's the wrong way to get the attention of the game biz? Seems like Digital Domain found out the other week when the CG house's announcement it was planning to make video games was overshadowed by the connection to company co-chairman Michael Bay, director of the famously vapid Armageddon - or at least, the announcement has got the goat of Ubisoft's Clint Hocking in his Click Nothing blog.

It's probably the very 'Hollywood' tone of the Los Angeles Times article breaking the news which is particularly disagreeable - it reveals that Digital Domain "...plans to develop four or five games over the next two years", and says oddly nonsensical things like: "As video entertainment becomes more sophisticated, the line between video games and movies is blurring."

At one point near the end of his commentary, Splinter Cell supremo Hocking rages: "They actually think that they can just hand over lead creative on a game to someone who made some movies and that will work. Well, I wish them luck. Okay, that's not true. I don't wish them luck. I hope they fail. I'm sure people will be happy to tell me what an egotistical asshole I am. But let's not forget I'm not the one gambling 25 million bucks on an ego that says just because I directed some movies I can therefore direct games. Maybe we'll get to see if the man-god can bleed after all."

Well, a couple of counterpoints here. Firstly, Digital Domain are on a panel at the upcoming Hollywood & Games Summit being organized by my colleague and GDC head honcho Jamil Moledina, and the impression he has is not really that it's a 'film director'-led exercise, rather that they are using CG talent and recruiting from the game industry to make conventional game teams, but with some director input. In other words, it's quite possible that the L.A. Times played up the, uhm, L.A. angle - at the expense of making it sound like any game creators had input into the burgeoning division at all.

And one particularly notable paragraph near the end of the piece: "A recent TV ad that Digital Domain made for "Gears of War," the popular Microsoft science-fiction game for Xbox 360, showed off the new direction. Instead of relying on conventional software, Digital Domain's visual-effects artists created the 60-second spot using the same software that the game runs on. The commercial featured realistic effects and took only five weeks to make, about half the regular time."

A CG house using Unreal Engine 3 to make a commercial? That makes convergence sound pretty damn interesting. But we'll see - after all, fellow CG house Rhythm & Hues stepped up to the plate in the mid-'90s and the result was, uhm, Eggs Of Steel. So really, anything could happen!