Sure, we at GSW get sent some strange promotional items from time to time, but this latest one - which came in a larger box filled with packing, and mystified us, soon sorted itself out as a cereal-based tribute to a recently released Hudson game for the Nintendo DS:

So this would be a custom breakfast food box for DS puzzle title Honeycomb Beat, in which you "...Solve puzzles by clicking on honeycomb tiles to match their color to the playfield." Actually, Konami/Hudson already sent us the game a few weeks back, but their authentic-looking cereal packaging is neat - and it really has honeycomb cereal inside (Post brand, for those intrigued).

Uhoh. Our dachshund Rollo has discovered the secret wrapped inside the mystery, like Charlton Heston in Soylent Green. Yep - 'Honeycomb Beat is EDIIIIIIIBLE!'.

OK, that's great. You can step away from the box, we've finished modeling it now, Rollo. Rollo? Rollo? (Frenzied crunching noises ensue.)

[Oh yeah, so this reminds me - if you'd like to send GSW relevant and/or weird stuff (games, books, CDs, promo stuff), here's our snail-mail address: GameSetWatch, c/o Simon Carless, CMP Game Group, 600 Harrison Street, San Francisco, CA 94107. And editors@gamesetwatch.com get us, too. You know what to do!]