- Kyle Orland's latest GameDaily column discusses Intent Media's new UK-based Games Media Awards, and he's done a good job of summing up an event which I'm, to put it politely, a bit uncomfortable about.

My quizzical looks are particularly because Intent's Stuart Dinsey explained that "...he'd like to get votes from "all the leading companies" in the games industry, probably by asking PR representatives to consult with their colleagues and place a vote to represent the company as a whole... Dinsey said they might consider letting members of the press vote and that the final voting panel would likely be some mixture of industry and press."

Enter a NGJ czar with some pithy comments: "But the mere specter of industry voting was enough to give some members of the press pause about the awards. "The games industry are the last people who should be voting for awards in games journalism," said British game freelancer Kieron Gillen. "It's a bit like the prisoners voting for who's their favourite prison guard." Gillen said he worries that the industry voting will make the award one "you wouldn't want to win.... because it's basically shorthand for 'Lapdog of the year award.'""

As Orland notes of the largely UK-specific awards: "Hard hitting critiques and investigative journalism are unlikely to be rewarded by the companies that work so hard to generate positive coverage and keep secrets until they're ready to be announced." So... what to do about the lack of game journalism awards judged exclusively by peers? Anyone want to start some, separately of the companies we work for? Not that we probably have time, doh.

[A possibility - I note the IGJA has some commentary on this very 'game journalism awards' issue, although they are probably giving me hideous looks over my attempted style guide critique. But hey, I just found a good defence of the guide on Games.net, so it's possible I'm just wrong/grumpy on that one. Anyhow, IGJA, take the lead on the whole journo awards thing, and I promise to behave in the future!]