- Uhoh - over at Broken Toys, Lum has posted a story called 'Acclaim: Being Black Is Awesome!', which reveals: "Acclaim’s new DANCE! Online dancing-required microtransaction-driven MMO has decreed that being a black person on the dance floor is so totally awesome, you must earn the privilege."

Let's just cite the particular argument as Lum explained it, since it's... touchy, to say the least.

"Or, as one somewhat surprised user asks,

'I GOTTA PAY TO BE BLACK?'

to which a “player moderator” replied,

'Black is an EXTRA feature. It makes your person look unique, so that is an EXTRA feature. Therefore, you having to PAY for it. (Or ask a friend to pay for it).'

Thankfully, before Rev. Al Sharpton was made aware that MMOs exist, an actual Acclaim employee immediately chimed in with

"As an optional character upgrade, we must put this in the item shop for players to acquire. This is the only way to offer the African-American heads. However, it should be EASILY accessible to all, so we made it just 1 POINT in the shop (which is basically for FREE). You don’t have to spend any money to get it, just play the game and earn points. Thanks!""

Wait, and Broken Toys commenter 'GreyPawn' chimes in: "It is in deeper trouble than just its racist tenor. In-game, there is a built-in marriage system for characters. However, the system intentionally excludes same-sex couples." Oh dear! Set up the PR barricades, Acclaim, it's going to be a long week.