- Over at Rob 'Xemu' Fermier's blog, the Ensemble Studios staffer points out a 30-minute TV advert teaser for the Grand Theft Auto IV trailer, which "...ran on the FX network in the wee hours [on Thursday]" - yep, a full half-hour of just a repetitive countdown message. Wonder how much that cost?

Xemu notes: "I think Rockstar's approach here of using TV even at this early stage makes a lot of sense given the wide target audience of the game. Having a countdown via off-hour TV spots is pretty intriguing and may lead some people to the web based version of the same (which is all the information reallly in the ad)... But the levels of recursion here are pretty astounding."

Right! "This is promotion (TV) for the promotion (web) for the promotion (trailer) of a game. Of course, I found out about this through a fansite which adds a fourth level... then I guess this is sort of promotion of that, so now it's a fifth level..." And this one is the 6th! Anyhow, Planet Grand Theft Auto has up-to-the-minute gossip, noting: "The first GTA4 trailer releases on March 29 at 6:00 p.m. Eastern Standard Time", and, indeed: "Grand Theft Auto IV releases on October 16, 2007 in North America for PS3 and XBOX 360."