Another example of a GSW columnist stepping up and doing something rather wonderful for big sister site Gamasutra, our Game Collector's Melancholy columnist J.Fleming has just debuted the sumptuous 'We See Farther - A History Of Electronic Arts' feature for the site.

Lavishly illustrated by Gama features editor FrankC, and featuring interviews both with Trip Hawkins (we ran the outtakes on GSW a few days back) and current EVP Frank Gibeau, the feature was apparently so well-received that EA's HR department has already contacted us about using it to educate new hires about the history of the company - and it's not a puff piece in the slightest. Neat!

Needing to quote one bit in particular, this was the paragraph that tickled our Group Director Kathy Schoback, and it deals with EA's reaction to the post-Atari crash years of the mid-'80s: ""I made a conscious decision to ignore Atari and to focus on the next generation of technology," Hawkins said. "We had to operate like the Fremen of Dune, recycling our own saliva to live in the desert, to survive. We had to rebuild the industry brick by brick over a period of years."" Mm, recycling saliva!