1UP has an EGM-reprinted feature in which the creators of Bully talk about the construction of the freeform school sim, even referencing the gay kiss that apparently turned up on VH1's 'Best Week Ever'.

Producer Jeronimo Barrera comments of that choice: "You know, we didn't think it was going to make such a big stir. It's one of those things where we treat the ability to give the player as many choices as they can in the game. It's one of those things we felt balanced the game out. So we put it in. We didn't think people were going to go so crazy for it. Honestly, it was like, "If you can kiss the girls, why not be able to kiss another boy?""

Sounds a bit like Madonna being surprised she is controversial! Also, good to see some nods to the overt predecessor of Bully: "some of the guys on the development team were fans of Skool Daze, which was an old [ZX Sinclair computer] game in the U.K. Anyway, it was a popular game that involved school life. And us being fans of things like Ferris Bueller's Day Off or Pretty in Pink -- that John Hughes sort of vibe -- for us, it was like, "Yeah, this is cool. We should do this. We should explore this element.""