The ever-ready Mr. Kieron Gillen has pointed out a new company making digital video game magazines, Gamerzines, which seems to be run by a bunch of print people trying to do the hybrid print/online thing.

He explains: An interesting one this. Gamerzines are a company who are doing online pdf magazines, made to print quality and then downloadable. They’re working on a PC Games one, but I’ve done their lead review for their XBox Gears of War review.

The format will surprise you. Initially upon looking at it you think it’s just a games magazine in PDF form, but they’re using a load of interactive and embedded elements. For example, splashes of video in the actual adverts and pop-up annotations for the box outs and so on."