Ubisoft, Nivea Make Beautiful, Smeary Music Together
OK, finally time for some news that isn't about us - in fact, it's about Ubisoft and Nvidia... no, wait, Ubisoft and, uhm, Nivea - under the excellent press release headline: "NIVEA FOR MEN Partners With Ubisoft to Integrate Products Into Tom Clancy's Splinter Cell Double Agent(TM)'.
It's explained: "The video game industry has gained significant momentum over the past few decades. When games like Nintendo's Duck Hunt® and Mario Brothers® were first introduced to the small screen they captured the attention of young boys and occupied them through their teen years. Now, these boys have grown up yet haven't neglected their adolescent hobby. Men are now rushing home from work to spend the remainder of their evenings with a cold drink and a bag of chips to sit in front of the TV so that they can play video games." Yeah, stupid men and their cold non-alcoholic drinks!
In any case: "NIVEA FOR MEN, the #1 men's skin care line in the mass market, has partnered with Philips Norelco Cool Skin Razor to integrate product placements into Ubisoft's video game, Tom Clancy's Splinter Cell Double Agent(TM)." But we thought Sam Fisher was all stubble-y?
In addition: "NIVEA FOR MEN products appear at different stages throughout the game and have been seamlessly integrated into the video game environments. In addition to product placements and billboards, NIVEA FOR MEN and Norelco wanted to get more deeply involved with the game play experience. When double agent Sam Fisher travels through the streets of New York City, a billboard advertisement leads players to a co-branded Web site that provides game tips, www.thegoodside.com." Oh boy.
Comments
eww.
Posted by: omg.kittens | November 14, 2006 3:10 PM
Uh? This is already happening. I'm playing Double Agent now and the centerpiece of Shanghai appears to be a giant skyscraper topped by a Nivia advertisement...
Posted by: Tim | November 14, 2006 5:43 PM
Haha, wow.
What's next? A special "Find the Noreleco Brand(tm) Razors" hunt where you are rewarded with 10 dollar off coupons on a 100 dollar electric shaver?
Im gonna go chill out and enjoy a cold drink and some chips..
Posted by: Red_venom | November 14, 2006 7:52 PM
haha, i thought for sure this was a joke. wow.
Posted by: nick botulism | November 14, 2006 9:58 PM
I think someone hacked that website or something though? Go to thegoodside.com and click on the red X on the guy in black and white behind the clean shave model... anyone else see this???
Posted by: Ghey Dood | November 16, 2006 3:10 PM
Wait, is someone trying to viral market us? :) OMG!
Posted by: simonc | November 16, 2006 4:16 PM
No. No one is trying to viral market gamers. That's just silly. An NSA operative hacked a Nivea site and put sensitive materials there. Duh.
Posted by: the dink | November 20, 2006 1:24 PM
Respected Sir
I would like to act in an advertisement for Nivea.
I am 38 years,past one yearI am using Nivea day cream.Since I am working as a cutomer service executive I need to be smart looking. More over I have to compete with 20 collegues who are in their early 20s and 30s.Stiff competion for business.
Customer like my smartness and cheering face..thankful to Nivea.
Give me a chance to actin the advertisement to spread the message that Nivea is for all the ages..no matter skin colour.
More over I can contribute my talents in dancing and singing for the grate add.
Awaitng for a reply ..
With warm regards..
Johnson Thomas
P B No - 6365
Abu Dhabi
U A E
Posted by: Johnson Thoms | December 28, 2007 11:12 PM
Am a beauty 20yr of age,Nivea bg tha no. In skin care ave always use it especialy the body milk lotion.posing a model 4 an advert 4nivea product,wl nt only b adream come true bt also pride in spreadn its goodnes.am beautfl,with aperfect smile,achocolate complection,i stand at 6'4,with a very sexy body.just what nivea advert needs.reply awaited thankYou
Posted by: Naom Mbuthia | March 14, 2008 11:48 AM