You may or may not be aware of the Philips amBX line of game peripherals, which have previously been featured on sister site Gamasutra - they include colored lights, fans, and rumble pads to enhance the gaming experience.

Well, Philips' amBX division recently demonstrated their tech to the SF Chronicle, explaining: "When you play a game that's been coded for the peripherals, they work along with the story, simulating the light you have in the game. Say you're in a cave and then head into the sunlight, the lights recreate that effect of going from dark to light. Say you're in a car and you pick up speed, the fans blow in your face. Say you get shot, the lights can glow red for a second, bringing home the point that you're bleeding."

Actually, in relation to these very products (for which I think we may have a new Q&A coming up for Gamasutra soon-ish), recently got sent the second issue of amBX's rather glossy brochure magazine for its tech, amBIENT:

...and so we scanned in the page picturing the peripherals for your edification (click through for a little more detail):

The Chron explains of the pricing on these: "Philips amBX PC Gaming Peripherals range will have four kits: a $199 starter kit, which contains a directional wall-washer light, controller unit and satellite lights; a $299 Pro-Gamer Kit, which includes a directional wall-washer light, a controller unit, satellite 2.1 speaker lights and subwoofer; a $99 Extension Kit featuring a set of desk fans and wrist rumbler. For the ultimate gamer, a $399 Premium Kit encompasses all of the above." Wacky, but hey, you never know?

[For those interested further, I found a preview of Philips' 'emerging technology' on their official website which includes amBX alongside the already implemented Ambilight effects for TVs, and uWand, for which "a simple stroke of the uWand allows users to intuitively point at a device and to scroll, select, play and move elements." Where have Wii seen that before?]