So, as you might have heard, Blizzard's World Of Warcraft is the biggest MMO in China right now. You may have even heard that WoW-related imagery has appeared on Coke cans and bottles in China, alongside some great TV ads promoting the team-up.

But even so, it was surprising to go to the ChinaJoy game show today in Shanghai and see basically an entire hall dedicated to a tie-in between the soft drinks giant and Blizzard/The9.

So we took a few choice pictures, as follows (and apologies for lack of specificity on captions, I'm a little vague on WoW races and don't want to get flamed into oblivion for getting any wrong!):