Nintendo: Wii Want You To Use Language Proper
One of the funnier things we've come across thus far at E3 is an official 'Nintendo Style Guide' hand-out given to us after the pre-E3 press conference yesterday - let's excerpt the important bit.
Subtitled: 'A Guide to the Proper Usage of Some of Nintendo's Products', the hand-out reveals: "Wii: Nintendo's upcoming home video game console. It is simply Wii, not Nintendo Wii. It is pronounced "we," indicating its all-inclusive nature. The name works best at the beginning of declarative statements. For clarity, it is best to avoid passive verbs and prepositions."
Wow - we feel like we're reading Eats, Shoots and Leaves suddenly. Of course, this means that Nintendo really want you to call it 'Nintendo's Wii' [EDIT: OK, they would prefer just 'Wii', but 'Nintendo's Wii' is technically correct, and 'the Nintendo Wii' is not, we think.] Ugh - not happening.
The rest of the definitions are less interesting, though the sheet of paper does officially note that: "DS stands for Dual Screens (or Developers' System)" when talking about the Nintendo DS, confirming that the DS part doesn't really have a single definition. More fascinating grammar-related E3 news later.









Comments
So the definition of DS is Dual Screens or Developers' System. And DS does not have a definition.
... huh?
Posted by: The_Predator | May 10, 2006 11:39 AM
Sorry, rephrased - I meant 'single' definition.
Posted by: simonc | May 10, 2006 11:52 AM
"Of course, this means that Nintendo really want you to call it 'Nintendo's Wii' everwhere"
eh? isn't it the exact opposite? Nintendo wants everyone to just call it "Wii"... right?
UR NOT MAKIN ANY SENSE, SON!!!!
Posted by: um | May 10, 2006 2:34 PM
I've edited again to explain - or attempt to. I am extremely E3-frazzled!
Posted by: simonc | May 10, 2006 2:54 PM
Wii even has a genie now, did you see this http://www.wiigenie.com is classic
Posted by: peter nu | May 15, 2006 12:14 PM