According to our sister site, Gamasutra, Nintendo has decided to brand and in some cases re-brand more "accessible" DS games with its new "Touch Generations" label.

The company explains that the brand "will include titles that anyone can pick up and play, even with little or no experience with video games", and that the move "represents one of the many ways that Nintendo is making it easy for new demographics of people to be introduced to video games." In addition to its newer titles such as the Brain Training series, the brand will also be applied to long-time favorites Nintendogs, Tetris DS, and True Swing Tennis.

While I can understand the drive to let consumers know which games are more family-friendly, I feel this move may end up muddling a market already saturated with ESRB ratings and other age-specific warnings. So this is a Touch Generations title, does that mean an 80 year old can play alongside her grandkids? Wouldn't the ESRB "E for Everyone" label pretty much cover this?

The idea has merit, but all we have from Nintendo so far are buzzwords about demographics and "pick up and play." Only time will tell if the Touch Generations branding takes off in the US.