History Of Adverts In EA Sports Games Probed
Some fascinating trawling has been going on over at Ilya Vedrashko's 'In-Game Advertising and Advergames' weblog, where he's recounting the history of in-game advertising in EA Sports games, using a multitude of screenshots.
Starting with "Dr. J and Larry Bird Go One on One, 1983, Electronic Arts. (No ads)", the survey quickly wanders through the '80s and early '90s with nary a reference to a real, non-fictional third party ad - for example, "Kings of the Beach, Electronic Arts, 1988. House ad for EA, Kool Cola (fictional), AVP (association of volleyball professionals), Clue (?), Juan Cuervo (?)."
But with "FIFA International Soccer, 1994 (on most platforms), Electronic Arts. This is the first installment in the long series of FIFA-licensed games. It also seems to be the first to feature third-party brands on the field", the first actual in-game ads are seen, and though they appear only sporadically in the late '90s, there are certainly more real ads as time goes on - "FIFA Soccer 2003, 2002, Electronic Arts (image: Gamespot). Multi-level billboards with ads for Vodafone, McDonald's, Fuji, Hyundai, Toshiba and others." A fun and informative look at how things have evolved.
Comments
my son is doing a report on the nhl video game series. we would like to know when nhl hockey was formed and how we can get info on each year as far as features go
Posted by: wayne davidson | December 12, 2006 10:56 AM
for the past few weeks me and my friends have been thinking of ideas for the future ncaa football games and madden.our ideas are:have newer updated facemasks for the helmets(since every season new ones'come out they should be on the ncaa and madden game for that season),updated gloves(nike,nfl equipment,etc.),updated cleats(nike,reebook,jordan,etc.)realer tackles and hit sticks (like tenard jackson's against dallas clark,etc.),mouthpiece that aren't so big(use both the those and the one's tha just sit in your mouth with your teeth imprinted in in),more updated tatoos,also two diffrent superstar(madden) and legend(ncaa football) mode settings(one that you can play up close as if you were the player,and one like regular play now mode where you can control everyone and call the plays yourself) i just wanna say thanks alot for the great entertainment you all on the staff at ea sports provide and please continue to release these titles as well as the many others. also please take these ideas into consideration(please place these ideas and enhancements on all platforms)thanks.sincerly,deroderick riley from tampa,florida 33602,(813)209-9690
Posted by: deroderick riley | October 26, 2007 6:29 AM