VNU's Inside Video Games site reprints a Media Week piece on "the war [that] pits major online gaming content sites, including News Corp's IGN and CNET's GameSpot, against each other for gamers' intense attention and the increasing amount of ad dollars aimed at this young male audience."

The article, which particularly features Ziff's GameVideos.com (due to launch 'in March'), and Future's GamesRadar (now due to relaunch 'on March 1'), as did a GSW post earlier this year, has some interesting quotes, with Suzie Reider, senior vp, sales and marketing for GameSpot commenting of the forthcoming launches: “I don’t think there are a whole lot of gamers saying, ‘I wish there were more sites to find gaming info'".

However, Donnie Williams, interactive media supervisor at Ignited Minds, notes of the game ad market online: "There is finite inventory, and CPMs are inflating at an incredible rate." So it's either a boom, or a bust, we think! Heck, as long as there's more fun stuff to link to.