kraft.jpg Gigantic food conglomerate Kraft, which "markets many of the world’s leading food brands, including Kraft cheese, Maxwell House and Jacobs coffees, Nabisco cookies and crackers, Philadelphia cream cheese, Oscar Mayer meats, Post cereals and Milka chocolates", is getting into the exergaming arena with its 'Active Gaming' aimed Kraft Game Pad.

The DDR-style PC dance mat is available to order for just $9.99 in shipping/handling, and you can then download two free games from the Kraft website, Groove Master and Rockin' The Boat, to help you shape up, presumably so you can eat more Kraft products efficiently.

But seriously, judging from recent press releases from Kraft, the U.S. obesity epidemic has led the firm to offer this mat as a form of social responsibility, since it doesn't seem to be directly advergame-related - CEO Roger K. Deromedi comments: "Our health and wellness program is an important business initiative that we believe is critical to the long-term success of Kraft... We’re taking steps that are responsive to societal concerns, while at the same time driving our business results by transforming our portfolio to better align with consumer trends." So there. [Via Joystiq.]