chrysler.jpg has posted a Hollywood Reporter news story revealing the 'Chrysler in the Movies' machinima competition for Lionhead's The Movies, "set to be launched Jan. 20 at the Sundance Film Festival."

According to the piece: "The shorts created as a CITM entry must include one of the Chrysler vehicles that already are part of the more than 7,000 scenes, 45 sets, hundreds of props and thousands of costume combinations available in The Movies."

There's apparently a Chrysler Studio, in association with the Creative Coalition, where attendees at Sundance can find out more, but this online competition isn't just for the kudos, either: "The winning film will be announced during May's Electronic Entertainment Expo in Los Angeles, and the grand prize will be a Chrysler Crossfire."

Looks like news has leaked a little early, since the official The Movies site hasn't announced anything yet, but it does have another film update linking to the winners of their Xmas competition, including Every Christmas To 2005, where "a young man remembers every Christmas since his birth." Heartwarming.