The IGDA's latest issue of its Casual Game Quarterly online newsletter, edited by Large Animal's Wade Tinney, has a very interesting piece on price point testing for casual games, talking to CJ Wolf of IWin.

According to Wolf, regarding his company's licensing of the Family Feud PC downloadable casual game, which they consider "a strong brand", the traditional casual PC game price actually made less money compared to higher price points, after users downloaded the free version and decided whether to pay for the full game or not: "The $19.95 price converted at 1.3% generating $.26 per download, the $24.95 converted at 1.1% producing $.27 per download and the $29.95 convert at 1.1% yielding $.32 per download. Our conclusion was that if a person is willing to pay over $20 for a game then their price elasticity stretches to $29.95."

Wolf comments: "I believe we have proven that people are willing to pay more than $19.95 and that prices should be going north as the quality of the games improves and as brands are introduced into this market." But - would you pay more than $20 for a casual PC game? What's your 'magic number'?