Brain Training - The New Deer Hunter?
Rightly getting a lot of blogosphere linkage right now is Cabel Sasser's analysis of Nintendo's Brain Training for DS, as posted on his personal weblog by the Panic co-founder and Katamari Damacy T-shirt vendor.
Cabel comments: "So, the #1 game in Japan is a non-game. My (shocking) conclusion: there is a huge market for new styles of games and new game players, and the gap between "games" and "apps" is getting smaller." And he concludes: "At first it's hard to imagine something like Brain Training ever hitting the top of the USA video game charts. Virtually impossible, I'd wager... But, if you had told me that "Deer Hunter" would've become the top-selling computer game a few years ago, I would have pulled the car over and laughed you out of it — and yet, it happened, stunning a whole generation of developers who were working on "Brown Devil Alien Guns III"-style games."
So, what do people say - is Brain Training really going to set the West aflame, or is it much more of a Japanese thing than any of us, including Nintendo, have necessarily bargained for?









Comments
It depends on how its marketed, in Japan their are constant DS ads on T.V.
However in Australia, games arent marketed as well.
The brain training games are aimed at young adults to old timers, but I know very few people who would want to buy a ds for these games rather then download a iq test from the internet.
The Japanese market is different to the west, a much higher percentage of people play games of all ages.
But hey, I'd to see how it goes.
Posted by: Selby | January 26, 2006 3:42 PM